---
metadata:
  - name: generator
    content: Diplodoc Platform v5.46.1
alternate:
  - https://yandex.kz/support/geo-adv/en/statistics-for-recommendation.md
  - https://yandex.kz/support/geo-adv/ru/statistics-for-recommendation.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.kz/support/geo-adv/en/llms.txt

# Evaluate ad performance

You can see how well your ads are performing by looking at the statistical report. It contains data on routes, taps, and campaign expenses.

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To view the report, go to the **Statistics** tab, select the campaign and the report period.
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The report shows the following metrics:
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- <!-- source: en/_includes/reusables/id-stat/shows.md -->
  **Impressions** — each time the banner appears on a user's screen. An impression counts if the banner appears on the screen for more than 2 seconds.
  <!-- endsource: en/_includes/reusables/id-stat/shows.md -->

- <!-- source: en/_includes/reusables/id-stat/clicks.md -->
  **Clicks** — a banner tap, after which an ad banner and action buttons are displayed.
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- <!-- source: en/_includes/reusables/id-stat/ctr.md -->
  **CTR** — click-through rate. The ratio of banner taps to banner impressions.
  <!-- endsource: en/_includes/reusables/id-stat/ctr.md -->

- **Routes** — the number of routes that were changed to visit the organization.

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To export the report in XLS/XLSX format, click **Export table to Excel**.
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<a href="https://yandex.ru/chat?context=%7B%22entrypoint%22%3A%22%7B%5C%22page_name%5C%22%3A%5C%22help_geoadv%5C%22%7D%22%7D#/user/fe675a06-3749-94b7-6aa2-6ff9ddc4905d" target="_blank">
  <span class="button">Support chat</span>
</a>


<!-- endsource: en/_includes/chat-button.md -->



<!--{% include [Письмо в поддержку](_includes/support-button.md) %}-->