Evaluate ad performance
You can see how well your ads are performing by looking at the statistical report. It contains data on routes, taps, and campaign expenses.
To view the report, go to the Statistics tab, select the campaign and the report period.
The report shows the following metrics:
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Impressions — each time the banner appears on a user's screen. An impression counts if the banner appears on the screen for more than 2 seconds.
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Clicks — a banner tap, after which an ad banner and action buttons are displayed.
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CTR — click-through rate. The ratio of banner taps to banner impressions.
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Routes — the number of routes that were changed to visit the organization.
To export the report in XLS/XLSX format, click Export table to Excel.
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