Evaluate ad performance

You can see how well your ads are performing by looking at the statistical report. It contains data on the number of banner impressions, taps, calls, site visits, and campaign expenses.

To view the report, go to the Statistics tab, select the campaign and the report period.

The report shows the following metrics:

• Impressions — each time the banner appears on a user's screen. An impression counts if the banner appears on the screen for more than 2 seconds.

• Clicks — a banner tap, after which an ad banner and action buttons are displayed.

• CTR — click-through rate. The ratio of banner taps to banner impressions.

• Story impressions — the number of story impressions.

• Story clicks — the number of transitions to the advertiser's site from stories.

• Spending — the cost of an ad campaign per day or selected period.

To export the report in XLS/XLSX format, click Export table to Excel.