Requirements for advertising materials and images

Text requirements

  • Maximum title length: 48 characters.

  • Main text length: 70–260 characters.

  • If you're required to include a warning in your ads, you can add it in the Disclaimer for the ad card field. Specify the terms and conditions of the promotion and other details in the main text field. You can enter up to 200 characters in the Disclaimer for the ad card field, including spaces. You can skip this field if your banner already includes a disclaimer.

Technical requirements

  • Image size: 1280 × 256 pixels.

  • File size: up to 1 MB.

  • Format: PNG.

  • Without small text and details.

  • The Ad category field is required. Selecting an ad category creates a disclaimer that will appear on the banner.

  • For the "Ad" label, the non-image space on the left: 16 pixels minimum. The "Ad" label will be added automatically.

Download banner template in PSD format Download template in PNG format

Note

If the file opens in a new tab when you download it, click Save in the search bar of this tab.

Image requirements

Don't use images with small text and details

Write a text that's as simple and clear as possible. Use a title and subtitle if needed. The minimum font size is 48 pixels.

Use fonts that are easy to read

Don't use fonts that are hard to read, such as calligraphic, handwritten, or distorted.

Don't use light background

Note that Yandex Navigator has day and night modes. The banner color doesn't change when they switch. White color in night mode will be too bright and may blind the driver.

Add a disclaimer to the card

There's a special field for the disclaimer, so you don't need to put it on the banner.

You can include a disclaimer in the image if the advertising law applies to your business and your campaign falls into two categories, such as new buildings with a mortgage. In this case, you can include one disclaimer when completing the Ad category field, and another one, directly in the banner image.

Don't use borders

You can't use a border on the banner.

Add a clear text to the banner

Make sure the text on your image is simple and clear so people understand what you're advertising. Add more information to the card.

Requirements for materials on action buttons

Tapping Go to site redirects users to the link specified by the advertiser (in agreement with Yandex). The link can lead to a site, app, messenger, App Store, or Google Play.

  • You can add UTM tags.

  • You can't add a pixel.

  • URL length: 1000 characters max.

  • You can't use a link that redirects to another page (redirect). However, there are some exceptions such as links that redirect to:

    • A page on the same resource, such as from msk.site.ru to spb.site.ru.

    • The main mirror of the site.

    • To the same resource but with a different protocol, such as from http:// to https://.

    In these cases, redirection should happen no more than three times.

For the Where button, you can select the organization's address. When advertising a chain, you can select all its branches or only some of them. The organization should be added to Yandex Business. Don't specify the addresses of your direct competitors, or your campaign won't pass moderation.

You can add only one phone number to the Call button.

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