Requirements for advertising materials and images
Text requirements
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Maximum title length: 48 characters.
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If you're legally required to include a warning in your ad, add it to the Disclaimer field. Maximum length is 60 characters, including spaces.
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You can add a description to the pin. It will appear in the ad card when a user taps the pin. Description length: 260 characters max.
Note
The description will be displayed only in Yandex Maps 14.3 and above.
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Maximum title length: 48 characters.
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Main text length: 70–260 characters.
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If you're required to include a warning in your ads, you can add it in the Disclaimer for the ad card field. Specify the terms and conditions of the promotion and other details in the main text field. You can enter up to 200 characters in the Disclaimer for the ad card field, including spaces. You can skip this field if your banner already includes a disclaimer.
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Length of the ad card title: 48 characters max.
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For the text displayed next to the billboard:
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Title length: 15 characters max.
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Description length: 25 characters max.
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If you're legally required to include a warning in your ad, add it to the Disclaimer field. Maximum length is 200 characters, including spaces.
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You can add a description for the billboard. It will appear in the ad card when the user taps the billboard. Maximum length is 260 characters.
Image requirements
Technical requirements
Pins in Geoservices
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Image size: 200 × 200 pixels.
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File size: up to 1 MB.
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Format: PNG.
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The background must be nontransparent and contrast with the image and text.
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Without small text and details.
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Leave some space (margins) around the edges of the background.
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You can choose the border color from the options in the editor or specify it in HEX format.
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Image size: 1200 × 400 pixels.
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Format: PNG.
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File size: up to 1 MB.
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Without small text and details.
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If you're legally required to include a warning in your ad, add it to the Disclaimer field. Maximum text length is 60 characters, including spaces.
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For the "Ad" label, the non-image space on the left: 16 pixels minimum. The "Ad" label will be added automatically.
Note
If the file opens in a new tab when you download it, click Save in the search bar of this tab.
Banners in Geoservices
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Image size: 1280 × 256 pixels.
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File size: up to 1 MB.
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Format: PNG.
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Without small text and details.
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The Ad category field is required. Selecting an ad category creates a disclaimer that will appear on the banner.
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For the "Ad" label, the non-image space on the left: 16 pixels minimum. The "Ad" label will be added automatically.
Note
If the file opens in a new tab when you download it, click Save in the search bar of this tab.
Billboards in Geoservices
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Image size: 264 × 160 pixels.
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Format: PNG.
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File size: up to 1 MB.
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Nontransparent background, no small text.
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Leave some space (margins) around the edges of the background.
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If your logo includes an image and text, we recommend using only the image.
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Image size: 1200 × 400 pixels.
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Format: PNG.
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File size: up to 1 MB.
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Without small text and details.
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If you're legally required to include a warning in your ad, add it to the Disclaimer field. Maximum text length is 200 characters, including spaces.
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For the "Ad" label, the non-image space on the left: 16 pixels minimum. The "Ad" label will be added automatically.
Note
If the file opens in a new tab when you download it, click Save in the search bar of this tab.
Image requirements
Pins in Geoservices
Recommended image
The image has a size of 200 × 200 pixels. Make sure the entire image fits inside the circle.
Image is too large
Large images will be automatically cropped.
Image is too small
Small images are hard to read. Drivers won't understand what's depicted.
Make the best use of available space.
Object in the image should be clear
To encourage potential customers to tap the pin, use an image that is clear and easy to recognize. Use your company logo or show an object from a common angle.
Avoid patterns, collages, and groups of objects because they make the pin difficult to read.
Don't use images with text
The pin image is small, so make sure to place the text beside it.
Use an icon if your logo is blurry
If your company doesn't have a well-known logo, use an image that fits the context.
Use a color that contrasts with both the light and dark themes
Note that Yandex Navigator has day and night modes. The color of the text and the balloon that contains the text changes automatically when the mode is switched. The border color of the pin and the image within it don't change, so pick a color that will be clearly visible in both day and night modes.
Text should be simple and clear
Use the company name in the title, and the category, in the subtitle. Each should be no more than 16 characters.
If you don't want to use a category, you can enter the name of the shopping mall or store chain that sells the product you're advertising.
Don't use small text and avoid extra details
Write a text that's as simple and clear as possible. Use a title and subtitle if needed. The minimum font size is 46 pixels.
Use fonts that are easy to read
Don't use fonts that are hard to read, such as calligraphic, handwritten, or distorted.
Use a contrasting background
Avoid using white or dark blue background for the banner, as it may blend with Yandex Navigator's light and dark themes. Instead of white, you can use a light gray background.
You can use white and dark blue for the background, as long as these colors occupy no more than one-third of the banner.
Don't use borders
You can't use a border on the banner.
Add a disclaimer to the card
There's a special field for the disclaimer, so you don't need to put it on the banner.
Write a clear text for the banner
If you use an image without text, add a simple and clear text to the card.
Warning
The image should not resemble a road sign.
Banners in Geoservices
Don't use images with small text and details
Write a text that's as simple and clear as possible. Use a title and subtitle if needed. The minimum font size is 48 pixels.
Use fonts that are easy to read
Don't use fonts that are hard to read, such as calligraphic, handwritten, or distorted.
Don't use light background
Note that Yandex Navigator has day and night modes. The banner color doesn't change when they switch. White color in night mode will be too bright and may blind the driver.
Add a disclaimer to the card
There's a special field for the disclaimer, so you don't need to put it on the banner.
You can include a disclaimer in the image if the advertising law applies to your business and your campaign falls into two categories, such as new buildings with a mortgage. In this case, you can include one disclaimer when completing the Ad category field, and another one, directly in the banner image.
Don't use borders
You can't use a border on the banner.
Write a clear text for the banner
Make sure the text on your image is simple and clear so people understand what you're advertising. Add more information to the card.
Billboards in Geoservices
Don't use an image that's too small
Size of the billboard image: 264 × 160 pixels.
Use all available space so that the object doesn't look small.
Use a logo or object that are easy to recognize
To encourage users to tap the billboard, make the image clear and easy to recognize. Use your company's logo or show an object from a common angle.
Avoid patterns, collages, and groups of objects because they make the billboard difficult to read.
Object in the image should be clear
If your company doesn't have a well-known logo, use an image of your product or service.
Use a sharp image
Don't use thin lines for outlines in your image. A solid image is better because it's easier to understand.
Don't use images with text
Opt for a high-quality and clear image instead of text.
Use a color that contrasts with both the light and dark themes
Note that Yandex Navigator has day and night modes. The outline color of the billboard and the image within it don't change, so pick a color that will be clearly visible in both day and night modes.
Object in the image should contrast with the background
The object in the image should contrast with the image's background, and the background should contrast with both light and dark themes of Yandex Navigator.
Don't use small text and avoid extra details
Write a text that's as simple and clear as possible. Use a title and subtitle if needed. The minimum font size is 46 pixels.
Use fonts that are easy to read
Don't use fonts that are hard to read, such as calligraphic, handwritten, or distorted.
Use a contrasting background
Avoid using white or dark blue background for the banner, as it may blend with Yandex Navigator's light and dark themes. Instead of white, you can use a light gray background.
You can use white and dark blue for the background, as long as these colors occupy no more than one-third of the banner.
Add a disclaimer to the card
There's a special field for the disclaimer, so you don't need to put it on the banner.
Don't use borders
You can't use a border on the banner.
Write a clear text for the banner
If you use an image without text, add a simple and clear text to the card.
Requirements for materials on action buttons
Pins in Geoservices
The banner shows the Visit button by default. You can enable only one additional action button: Go to site or Call.
Tapping Go to site redirects users to the link specified by the advertiser (in agreement with Yandex). The link can lead to a site, app, messenger, App Store, or Google Play.
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You can add UTM tags.
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You can't add a pixel.
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URL length: 1000 characters max.
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You can't use a link that redirects to another page (redirect). However, there are some exceptions such as links that redirect to:
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A page on the same resource, such as from msk.site.ru to spb.site.ru.
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The main mirror of the site.
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To the same resource but with a different protocol, such as from http:// to https://.
In these cases, redirection should happen no more than three times.
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You can add only one phone number to the Call button.
Banners or Billboards in Geoservices
Tapping Go to site redirects users to the link specified by the advertiser (in agreement with Yandex). The link can lead to a site, app, messenger, App Store, or Google Play.
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You can add UTM tags.
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You can't add a pixel.
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URL length: 1000 characters max.
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You can't use a link that redirects to another page (redirect). However, there are some exceptions such as links that redirect to:
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A page on the same resource, such as from msk.site.ru to spb.site.ru.
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The main mirror of the site.
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To the same resource but with a different protocol, such as from http:// to https://.
In these cases, redirection should happen no more than three times.
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For the Where button, you can select the organization's address. When advertising a chain, you can select all its branches or only some of them. The organization should be added to Yandex Business. Don't specify the addresses of your direct competitors, or your campaign won't pass moderation.
You can add only one phone number to the Call button.