Requirements for advertising materials and images

Text requirements

Ad text length: 90 characters max.

Recommended image

Make sure the entire image fits inside the circle.

Image is too large

Large images will be automatically cropped.

Image is too small

Small images are hard to read. Drivers won't understand what's depicted.

Make the best use of available space.

Object in the image should be clear

The image should be clear and recognizable. Use your company logo or show an object from a common angle.

Avoid including patterns, collages, or groups of objects because they decrease readability.

Use an icon if your logo is blurry

If your company doesn't have a well-known logo, use an image that fits the context.

Use a color that contrasts with both the light and dark themes

Note that Yandex Navigator has day and night modes. So you need to pick a logo color that's clearly visible in both modes.

Button text length (before and after the tap): 22 characters max.
For buttons, you can use phrases that encourage travel, such as:
- Stop by at ...
- Let's go to ...
- Visit ...
You can't advertise goods or services.
You can't inform about discounts and promotions.