Requirements for advertising materials and images
Text requirements
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Length of the ad card title: 48 characters max.
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For the text displayed next to the premium billboard:
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Title length: 15 characters max.
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Description length: 25 characters max.
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If you're legally required to include a warning in your ad, add it to the Disclaimer field. Maximum length is 200 characters, including spaces.
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You can add a description for the premium billboard. It will appear in the ad card when a user taps the billboard. Maximum length is 260 characters.
Image requirements
Technical requirements
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Image size: 224 × 224 pixels.
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File size: up to 1 MB.
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Format: PNG.
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Transparent background.
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Not round.
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There are empty spaces between the logo and background borders.
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No text or small details.
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If your logo includes an image and text, we recommend using only the image.
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Image size: 1200 × 400 pixels.
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Format: PNG.
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File size: up to 1 MB.
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Without small text and details.
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If you're legally required to include a warning in your ad, add it to the Disclaimer field. Maximum text length is 200 characters, including spaces.
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For the "Ad" label, the non-image space on the left: 16 pixels minimum. The "Ad" label will be added automatically.
Image requirements
Don't use an image that's too small
Use all available space so that the object doesn't look small.
Use light from a single source
We recommend using blurred light to avoid strong glare on the object.
You can backlight the object to make it stand out on the map.
Use rich and warm colors
Don't use muted colors. Muted colors can give the logo a plastic look.
Use a logo that stands out
The logo should not show a building or duplicate app elements, such as navigation, traffic events, and so on.
Use a logo or object that are easy to recognize
To encourage users to tap the premium billboard, the image must be clear and recognizable. Use your company's logo or show an object from a common angle.
Avoid patterns, collages, and groups of objects because they make the premium billboard difficult to read.
Object in the image should be clear
If your company doesn't have a well-known logo, use an image of your product or service.
Use a sharp image
Don't use thin lines for outlines in your image. It's better if the image is solid. That makes it easier to read.
Don't use images with text
Opt for a high-quality and clear image instead of text.
Object in the image should contrast with the background
The object in the image should contrast with the image's background, and the background should contrast with both light and dark themes of Yandex Navigator.
Object in the image must be three-dimensional
Object in the image must be visible from three sides.
Image example
Don't use small text and avoid extra details
Write a text that's as simple and clear as possible. Use a title and subtitle if needed. The minimum font size is 46 pixels.
Use fonts that are easy to read
Don't use fonts that are hard to read, such as calligraphic, handwritten, or distorted.
Use a contrasting background
Avoid using white or dark blue background for the banner, as it may blend with Yandex Navigator's light and dark themes. Instead of white, you can use a light gray background.
You can use white and dark blue for the background, as long as these colors occupy no more than one-third of the banner.
Add a disclaimer to the card
There's a special field for the disclaimer, so you don't need to put it on the banner.
Don't use borders
You can't use a border on the banner.
Write a clear text for the banner
If you use an image without text, add a simple and clear text to the card.
Requirements for materials on action buttons
Tapping Go to site redirects users to the link specified by the advertiser (in agreement with Yandex). The link can lead to a site, app, messenger, App Store, or Google Play.
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You can add UTM tags.
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You can't add a pixel.
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URL length: 1000 characters max.
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You can't use a link that redirects to another page (redirect). However, there are some exceptions such as links that redirect to:
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A page on the same resource, such as from msk.site.ru to spb.site.ru.
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The main mirror of the site.
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To the same resource but with a different protocol, such as from http:// to https://.
In these cases, redirection should happen no more than three times.
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For the Where button, you can select the organization's address. When advertising a chain, you can select all its branches or only some of them. The organization should be added to Yandex Business. Don't specify the addresses of your direct competitors, or your campaign won't pass moderation.
You can add only one phone number to the Call button.