Requirements for advertising materials and images

Text requirements

  • Title length: 75 characters max.

  • Main text length: 100 characters max.

  • If you're required to include a warning in your ads, you can add it in the Disclaimer for the ad card field. Specify the terms and conditions of the promotion and other details in the main text field. You can enter up to 200 characters in the Disclaimer for the ad card field, including spaces. You can skip this field if your banner already includes a disclaimer.

Technical requirements

  • Size of a banner image on a route: 864 × 168 pixels.

  • For the "Ad" label, the size of the non-image area on the left: 15 & 64 pixels. The "Ad" label will be added automatically.

  • The size of the non-image area for the Close button in the top right corner: 20 × 20 pixels. The button will be added automatically.

  • File size: up to 1 MB.

  • Format: PNG.

  • Background: nontransparent and non-white. You can use white color on up to 25% of the banner size.

  • Short title, if needed.

  • Without small text and details.

  • Recommended font size: from 12 to 20 pixels.

  • Make sure the text is straight and not tilted.

  • Fonts should be simple and readable.

  • You can't include legal information.

  • The Ad category field is required. Selecting an ad category creates a disclaimer that will appear on the banner.

Download banner template in PSD format Download template in PNG format

  • Image size for the banner on the route: 864 × 648 pixels.

  • For the "Ad" label, the size of the non-image area on the left: 45 × 192 pixels. The "Ad" label will be added automatically.

  • The size of the non-image area for the Close button in the top right corner: 60 × 260 pixels. The button will be added automatically.

  • The banner must have a 150-pixel margin on all sides that is free of text and significant image elements. This is required so that the banner is displayed correctly on screens of various sizes.

  • File size: up to 1 MB.

  • Format: PNG.

  • Background: nontransparent and non-white. You can use white color on up to 25% of the banner size.

  • Short title, if needed.

  • Without small text and details.

  • Recommended font size: from 36 to 60 pixels.

  • Make sure the text is straight and not tilted.

  • Fonts should be simple and readable.

  • You can't include legal information.

  • The Ad category field is required. Selecting an ad category creates a disclaimer that will appear on the banner.

Download banner template in PSD format Download template in PNG format

Note

If the file opens in a new tab when you download it, click Save in the search bar of this tab.

Image requirements

Don't use images with small text and details

Write a text that's as simple and clear as possible. Use a title and subtitle if needed. The minimum font size is 23 pixels.

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Use fonts that are easy to read

Don't use fonts that are hard to read, such as calligraphic, handwritten, or distorted.

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Use a contrasting background

Please don't use a white background, as it will be hard to see against the interface. Instead of white, you can use light gray.

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Add a disclaimer to the card

There's a special field for the disclaimer, so you don't need to put it on the banner.

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You can include a disclaimer in the image if the advertising law applies to your business and your campaign falls into two categories, such as new buildings with a mortgage. In this case, you can include one disclaimer when completing the Ad category field, and another one, directly in the banner image.

Don't use borders

You can't use a border on the banner.

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Leave empty space at the top and bottom of the image

Leave 72 pixels of free space at the top and bottom of the image.

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Don't use images with small text and details

Write a text that's as simple and clear as possible. Use a title and subtitle if needed. The minimum font size is 30 pixels.

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Use fonts that are easy to read

Don't use fonts that are hard to read, such as calligraphic, handwritten, or distorted.

|

Use a contrasting background

Please don't use a white background, as it will be hard to see against the interface. Instead of white, you can use light gray.

|

Add a disclaimer to the card

There's a special field for the disclaimer, so you don't need to put it on the banner.

|

You can include a disclaimer in the image if the advertising law applies to your business and your campaign falls into two categories, such as new buildings with a mortgage. In this case, you can include one disclaimer when completing the Ad category field, and another one, directly in the banner image.

Don't use borders

You can't use a border on the banner.

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Requirements for materials on action buttons

Tapping Go to site redirects users to the link specified by the advertiser (in agreement with Yandex). The link can lead to a site, app, messenger, App Store, or Google Play.

  • You can add UTM tags.

  • You can't add a pixel.

  • URL length: 1000 characters max.

  • You can't use a link that redirects to another page (redirect). However, there are some exceptions such as links that redirect to:

    • A page on the same resource, such as from msk.site.ru to spb.site.ru.

    • The main mirror of the site.

    • To the same resource but with a different protocol, such as from http:// to https://.

    In these cases, redirection should happen no more than three times.

You can add only one phone number to the Call button.

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