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metadata:
  - name: generator
    content: Diplodoc Platform v5.46.1
alternate:
  - https://yandex.kz/support/geo-adv/en/products.md
  - https://yandex.kz/support/geo-adv/ru/products.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.kz/support/geo-adv/en/llms.txt

# Advantages of Yandex Geo Advertising

## How can you benefit from Yandex Geo Advertising {#goals}

**Increases brand awareness among app users**
:   [Yandex Navigator](https://redirect.appmetrica.yandex.com/serve/1037105368699841526) is a free app that helps drivers get directions, find parking spots, pay traffic tickets, and view trip statistics. Millions of people in Russia use Yandex Navigator daily, so your ads will reach the target audience.
    
    [Yandex Metro](https://yandex.ru/metro/) is an app with a monthly audience of more than 5 million people that use it to plan their commutes.
    
    [Yandex Maps](https://yandex.ru/maps/) is a navigation service that helps users find their way around the city. Millions of people use it daily to find places and organizations, get directions, and choose the right mode of transportation. Many features of Yandex Maps are available on mobile devices even without internet.

**Helps potential customers know where your points of sales are**
:   All ads are seamlessly integrated into the app interface and tied to specific locations. Users can get directions to the organization right away.

**Helps you advertise promotions and special deals**
:   You can create a campaign to advertise a limited-time offer at a specific point of sale.


## Advertising formats {#look}

Formats differ in display mechanics and reach: 
- Pins along the route are tied to physical points on the map. Users whose routes pass by the advertiser's points of sale will see the ad.

- Billboards and banners are formats that provide better reach. To display them, you can select cities or regions on the map. Users in the selected city or those traveling on a route near the specified location will see the ad.

- Route recommendations are an advertising format where potential customers see your ads when plotting a route: they will see a suggestion to stop by your point of sale along the way.

- Route branding is an advertising format that includes three mechanics: pin, banner, and billboard. Users who are following directions to an organization from the listed category or are currently going that way will see the ad.

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