Description and cost
Banner in Geoservices is an advertising format that helps you promote your products or services among drivers. A banner with a small message is displayed at the bottom of the screen:
- In the Yandex Maps and Yandex Navigator apps, when a car follows a route but doesn't move for some time.
- In Yandex Navigator when a user plots a route.
When a user taps the banner, they see your ad and can call your specified phone number, visit your site, or find your organization on the map.
Advertising materials
The ad contains a banner and a card with details that opens when a user taps the banner.
Placement cost
The order cost is calculated based on the CPM model at a rate of ₽230 per 1000 impressions. Targeting coefficients also apply, and the cost is calculated using the formula CPM = 230*T, where T is the targeting coefficient.
| T | Targeting |
|---|---|
| 1 | Geotargeting |
| 1.25 | Segments of Yandex Audience |
| 1.1 | Demographic |
| 1.25 | Audience interests |
When you use more than one targeting option, the multipliers for the category and each targeting option shown in the tables are multiplied one after the other.
- Seasonal coefficients
-
The coefficient applies on the day the campaign is delivered. For example, a campaign running from January to March will have three different multipliers applied over that period.
Month Coefficient January 0.7 February 0.8 March 1 April 1 May 1 June 1 July 1 August 1 September 1.3 October 1.3 November 1.3 December 1.3 The minimum order amount is ₽17,500, excluding VAT. Campaigns have no budget limits, so you can specify any budget.
For detailed information, see the site about Yandex advertising products.