Description and cost
Premium banner in Geoservices is an advertising format that helps you promote your products or services among drivers. A banner with a small message is displayed at the bottom of the screen:
- In the Yandex Maps and Yandex Navigator apps, when a car follows a route but doesn't move for some time.
- In Yandex Navigator when a user plots a route.
When someone taps the banner, what happens next depends on how the campaign is set up:
-
A fullscreen or stories will open (which can be one or more images).
-
The user will be redirected to the advertiser's site.
Advertising materials
An ad can include:
-
A banner — when tapped, the user will be redirected to the site.
-
A banner and a card with details that opens when a user taps the banner.
The card displays the ad in one of these formats:
-
Stories — one or more images that automatically cycle through after a time interval.
-
Fullscreen — a large image.
Placement cost
The order cost is calculated based on the CPM model at a rate of ₽300 per 1000 impressions. Targeting coefficients also apply, and the cost is calculated using the formula CPM = 300*T, where T is the targeting coefficient.
| T | Targeting |
|---|---|
| 1 | Geotargeting |
| 1.25 | Segments of Yandex Audience |
| 1.1 | Demographic |
| 1.25 | Audience interests |
When you use more than one targeting option, the multipliers for the category and each targeting option shown in the tables are multiplied one after the other.
- Seasonal coefficients
-
The coefficient applies on the day the campaign is delivered. For example, a campaign running from January to March will have three different multipliers applied over that period.
Month Coefficient January 0.7 February 0.8 March 1 April 1 May 1 June 1 July 1 August 1 September 1.3 October 1.3 November 1.3 December 1.3 The minimum order amount is ₽500,000, excluding VAT. Campaigns have no budget limits, so you can specify any budget.