Description and cost
Premium billboards in Geoservices are advertising 3D icons of an organization that attract potential customers who follow directions in the Yandex Navigator and Yandex Maps apps. You choose the specific area where your billboard appears. People will see your ad when they drive through that area on their route.
When someone taps your billboard, they will see your ad and can then find your business locations on the map, call you, or go to your site.
Advertising materials
The ad includes a branded icon (premium billboard) and a banner with action buttons that appears when a user taps the billboard.
Placement cost
The order cost is calculated based on the CPM model at a rate of ₽195 per 1000 impressions.
Category coefficients apply, and the cost is calculated using the formula CPM = 195 × R × Т, where R is the category coefficient:
| R | Category name |
|---|---|
| 1.5 | Real estate* |
| 1 | Other categories** |
* "Real estate" — advertising materials where the subject of advertising includes: the sale and rental of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, and so on.
** “Other categories”: Anything except what's specified under “*”.
T — targeting:
| T | Targeting |
|---|---|
| 1 | Geotargeting |
| 1.25 | Segments of Yandex Audience |
| 1.1 | Demographic |
| 1.25 | Audience interests |
When you use more than one targeting option, the multipliers for the category and each targeting option shown in the tables are multiplied one after the other.
- Seasonal coefficients
-
The coefficient applies on the day the campaign is delivered. For example, a campaign running from January to March will have three different multipliers applied over that period.
Month Coefficient January 0.7 February 0.8 March 1 April 1 May 1 June 1 July 1 August 1 September 1.3 October 1.3 November 1.3 December 1.3 The minimum order amount is ₽500,000, excluding VAT. Campaigns have no budget limits, so you can specify any budget.