Description and cost

Pins in Geoservices are special map icons with your logo and a short description that people see when following directions in the Yandex Navigator and Yandex Maps apps.

Because pins are tied to map locations, such ads show users where your business is, help promote your special offers or deals, and boosts brand awareness.

When a user taps the icon, they see your ad and can adjust their route to visit your organization, call you, or go to your site.

Advertising materials

The ad shows a special icon (pin) with your brand, your business name and business type, and a banner that appears when a user taps the pin.

Placement cost

The order cost is calculated based on the CPM model at a rate of ₽80 per 1000 impressions.

Category coefficients apply, and the cost is calculated using the formula CPM = 80 × R × Т, where R is the category coefficient:

* "Real estate" — advertising materials where the subject of advertising includes: the sale and rental of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, and so on.

** “Other categories”: Anything except what's specified under “*”.

T — targeting coefficient:

When you use more than one targeting option, the multipliers for the category and each targeting option shown in the tables are multiplied one after the other.

Seasonal coefficients

The seasonal coefficient applies on the day the campaign is delivered. For example, a campaign running from January to March will have three different multipliers applied over that period.

Month	Coefficient
January	0.7
February	0.8
March	1
April	1
May	1
June	1
July	1
August	1
September	1.3
October	1.3
November	1.3
December	1.3

The minimum order amount is ₽17,500, excluding VAT. Campaigns have no budget limits, so you can specify any budget.

For detailed information, see the [site about Yandex advertising products](https://yandex.com/adv/produ cts/geo/navigator).