Description and cost
Banner in Yandex Metro is an advertising format with a pay-per-impression model. You can use it to reach the audience of the Yandex Metro app, inform potential customers about points of sale near metro stations, and increase brand awareness. This format is a way to promote your product or service among your potential customers and show that your organization is easy to reach by metro. You can also use it to accurately measure your audience reach and conversion actions.
When a user gets directions to the stations next to your organization, they will see a small banner at the bottom of the screen. Tapping it opens a card with details. You can add a link to your site or a Call button to the banner.
Advertising materials
The ad contains a banner and a card with details that opens when a user taps the banner.
Placement cost
The order cost is calculated based on the CPM model using the formula CPM = ₽300 * T, where T is the targeting coefficient.
| T | Targeting |
|---|---|
| 1 | Geotargeting |
| 1.25 | Segments of Yandex Audience |
| 1.1 | Demographic |
| 1.25 | Audience interests |
When you use more than one targeting option, the multipliers for the category and each targeting option shown in the tables are multiplied one after the other.
- Seasonal coefficients
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The coefficient applies on the day the campaign is delivered. For example, a campaign running from January to March will have three different multipliers applied over that period.
Month Coefficient January 0.7 February 0.8 March 1 April 1 May 1 June 1 July 1 August 1 September 1.3 October 1.3 November 1.3 December 1.3 The minimum order amount is ₽17,500, excluding VAT. Campaigns have no budget limits, so you can specify any budget.
For detailed information, see the site about Yandex advertising products.