Description and cost

Billboards in Geoservices are special icons with the organization's logo that users see when following a route in the Yandex Navigator or Yandex Maps app. You choose the specific area where your billboard appears. People will see your ad when they drive through that area on their route.

When someone taps your billboard, they will see your ad and can then find your business locations on the map, call you, or go to your site.

Advertising materials

The ad contains a branded icon (billboard) and a banner with action buttons that opens when a user taps the billboard.

Placement cost

The order cost is calculated using the CPM model at a rate of ₽60 per 1000 impressions.

Coefficients apply for certain categories, and the cost is calculated using the formula CPM = 60*R*T, where R is the category coefficient:

* "Real estate" — advertising materials where the subject of advertising includes: the sale and rental of residential real estate, developers, real estate agencies, information about commercial real estate, sales offices, and so on.

** “Other categories”: Anything except what's specified under “*”.

T — targeting:

When you use more than one targeting option, the multipliers for the category and each targeting option shown in the tables are multiplied one after the other.

Seasonal coefficients

The coefficient applies on the day the campaign is delivered. For example, a campaign running from January to March will have three different multipliers applied over that period.

Month	Coefficient
January	0.7
February	0.8
March	1
April	1
May	1
June	1
July	1
August	1
September	1.3
October	1.3
November	1.3
December	1.3

The minimum order amount is ₽17,500, excluding VAT. Campaigns have no budget limits, so you can specify any budget.

For detailed information, see the site about Yandex advertising products.