Real estate services and sales
You can advertise real estate services and property sales in Yandex Geo Advertising.
The ad must include the required disclaimer.
For the formats Banner in Geoservices and Banner in Yandex Metro, select the value you need in the Ad category field. The disclaimer will appear on the banner automatically. You also have the option to add a disclaimer in the field Disclaimer for the ad card. This disclaimer will appear in your ad card.
If your campaign falls into two categories, such as new buildings with a mortgage, specify one disclaimer in the Ad category field, and the another one, directly in the banner image.
Your ads must meet the legal requirements of the countries where you want to serve them.
No special documents are required for placement.
The disclaimer for shared-equity construction must contain:
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The name and business structure of the legal entity (for example, Developer: House on Mars LLC).
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URL of the Uniform Information System for Residential Construction hosting the project declaration (https://наш.дом.рф/).
Example: Project declaration available at https://наш.дом.рф/. Developer: House on Mars LLC.
You don't need to specify the developer when you advertise for a real estate agency or a new development project aggregator.
Add the name of the developer in your ads.
Please contact support. Please specify your ad campaign ID or order ID in your message.
In Yandex Geo Advertising, you can't advertise the sale or rental of specific residential properties unless your ad clearly states that it's placed by a real estate agency or another intermediary.
You can advertise property appraisals and real estate services, such as:
- Consulting on real estate deals.
- Providing information on supply and demand.
- Organizing and conducting negotiations regarding the terms for property transactions or shares in property ownership.
- Organizing property viewings of real estate options offered to clients.
- Assistance with registering real estate titles.
- Assistance with preparing necessary documents to obtain permission for property redevelopments and reconstructions.
According to the law and Yandex placement policy, the advertiser must have certain documents.
Required documents
To advertise real estate services and agencies that provide them:
- A copy of the real estate agency license.
If you're advertising services for selecting and selling housing, you'll also need to provide 2-3 copies of the real estate service agreement with the property owner.
No special documents are required for placement.
No special documents are required for placement.
No special documents are required for placement.
If you have questions about the moderation results or process, please contact support.