Pharmacies and medicines

Advertising pharmacies and medicines is subject to restrictions in Yandex Geo Advertising. This is due to local legal requirements and Yandex policies.

You can't advertise prescription medicinal products or medicines containing psychotropic or narcotic substances in Yandex Geo Advertising.

Medicines

Your ads and landing page must meet all legal requirements. For example, your ads must not:

  • Guarantee the results, safety, effectiveness, or lack of side effects of taking the medicinal product.

  • Target minors.

  • Present research results as proof of a medicine's effectiveness, or use research results as a direct recommendation for its use.

  • Present the medicinal product as a food additive or cosmetic product.

  • Feature comparisons with other medical products to enhance the ad's impact.

  • Reference specific cases of people being cured or their health improving after taking the medicine.

  • Claim therapeutic effects for diseases that are incurable or difficult to treat.

  • Give an impression that the consumer doesn't need to consult a doctor.

  • Claim properties or methods of use that aren't included in the instructions for use.

The ad must include the required disclaimer.

Learn more about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

To place ads, you'll need to provide specific documents, as required by the Russian Federal Law “On advertising” and Yandex placement policy.

When to submit documents

You can submit your documents anytime after sending your ads for moderation. If the only reason your ads weren't approved was missing documents, we will review all your ads again after we receive the documents. If your ads pass moderation, they will be approved for display. If any additional information is required, we will contact you.

Required documents

To place your ads, you must have the required documents. The pharmacy's website must display current details that match the information on its license.

If the information in the ad and the official Register is missing or inconsistent, we may require these documents:

  • A copy of the registration certificate for the medicinal product.

  • A copy of the manufacturing license for the medicinal product (for those manufactured in Russia).

  • Permission to release a series (batch) of an immunobiological medicinal product for sale to the general public (for immunobiological products placed on the market after November 29, 2019).

  • A copy of the pharmaceutical license.

In addition, we may ask you to provide:

  • A copy of the certificate or declaration of conformity for the medicinal product (for batches released for sale before November 29, 2019).

To advertise the delivery of medicinal products, for example, using such phrases as “online pharmacy”, “delivery”, “same day”, “order”, or “online order”, you must provide a special permission issued by Roszdravnadzor.

If you're advertising medicine delivery from aggregators, submit a contract with the pharmacy authorizing the aggregator to conduct remote sales of medicines. You don't have to provide an entire contract, but make sure to submit the following clauses: the parties, the subject, the validity period, and the page with signatures. For aggregators that work with partners under an offer, submit a link to the offer.

If you're advertising products and services across multiple categories (for example, medical devices and pharmacies), you must provide documents for each of them.

How do I submit documents?

Please send copies of your prepared documents to the Yandex Geo Advertising support team, including your campaign ID or order ID.

Advertisers must have specific documents, as required by the Russian Federal law “On Advertising” and Yandex placement policy.

Required documents

To advertise pharmacies:

  • A copy of the pharmaceutical license (details on the landing page must match those in the license).

To advertise medicines:

  • A copy of the approval from the Ministry of Health of the Republic of Belarus.

  • A copy of the registration certificate for the medical device.

If you advertise products and services across multiple categories (for example, pharmacies and medical services), you must provide documents for each of them.

You can advertise online pharmacies and medicine delivery.

Advertisers must have specific documents, as required by the Russian Federal law “On Advertising” and Yandex placement policy.

Required documents

To advertise pharmacies (without mentioning specific medicinal products):

  • A copy of the pharmaceutical license (details on the landing page must match those in the license).

To advertise a specific medicine:

  • A copy of the pharmaceutical license.

  • A copy of the conclusion on the safety and quality of the medicinal product.

  • A copy of the registration certificate for the medicinal product.

  • A copy of the manufacturing license for the medicinal product (for those manufactured in the Republic of Kazakhstan).

  • A copy of the expert organization’s opinion confirming that the ad complies with the healthcare legislation of the Republic of Kazakhstan.

If you're advertising products and services across multiple categories (for example, medical devices and pharmacies), you must provide documents for each of them.

No special documents are required for placement.

No special documents are required for placement.

Other placement requirements.

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