Requirements for advertising remote selling of products and services
What is remote selling of products and services?
Remote selling is a form of retail where the seller and consumer aren't physically present in the same location as compared to traditional selling. This means there is no face-to-face interaction between the seller and buyer, and the buyer makes a purchase based on images and text descriptions of the products.
Ads for remote product selling include ads that may contain words like “online store”, “delivery”, “online order”, and more.
What are legal regulations for remote selling?
Required documents:
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Russian Federal Law “On Protection of Consumer Rights” No. 2300-I dated February 7, 1992. The law stipulates the main rules for interaction between the product seller and buyer in remote sales. Article 26.1 “Remote sale of goods” governs these relations.
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“Rules regarding remote sales of goods” approved by Decree of the Russian Federation Government No. 612 as of September 27, 2007. This is a more general document. It defines the remove sale method and outlines the main obligations of sellers and rights of buyers.
What do I need to specify when advertising a product that is sold remotely in Yandex Geo Advertising?
According to Article 8 of Russian Federal Law No. 38-FZ “On Advertising” dated March 13, 2006, when advertising a product sold remotely, such as online, you must include information about the seller of such goods:
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For companies: The name, registered address, and OGRN of the legal entity.
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For sole proprietors: The full name and the Primary State Registration Number of the Sole Proprietor (OGRNIP).
What information do I specify if I'm advertising a foreign company's online store?
If you're advertising a foreign online store, please specify:
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Legal name of the company (in English or Russian).
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Legal address (in English or Russian).
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Company registration number, or taxpayer's identification number (VAT), or another number identifying the seller.
If you're advertising a foreign representative office of an online store, you can simply specify the VAT identification number.