Loans
You can advertise loans in Yandex Geo Advertising.
The ad must include the required disclaimer.
Your ads must meet the legal requirements of the countries where you want to serve them.
Your ads must comply with all requirements of the Russian Federal Law “On Advertising”. Ads for credit unions, microfinance organizations, banks, pawnshops, and their services must include the name and business structure of the legal entity. Ads for credit products (such as loans or mortgages) must also display the following notice: “Review all loan terms in the appropriate section of the website. Assess your financial situation and risks.”
The information must be clearly visible to the user without using any special tools or performing any additional actions. The font should be legible at minimum resolution. The information must remain on screen long enough for the user to read the entire text in the frame at an average reading speed.
If your ad mentions an interest rate, provide a range of total costs for a consumer loan. These ranges should be stated before any information about interest rates, and the font size must be no smaller than that used for the interest rate information.
When to submit documents
You can submit your documents anytime after sending your ads for moderation. If the only reason your ads weren't approved was missing documents, we will review all your ads again after we receive the documents. If your ads pass moderation, they will be approved for display. If any additional information is required, we will contact you.
Required documents
The required documents depend on the type of organization providing the loan:
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For loans provided by a bank, please refer to the documents in the Banking services section.
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For loans provided by microfinance organizations or credit unions, please refer to the documents in the Microfinance organizations, credit unions section.
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For loans provided by pawnshops, please refer to the documents in the Pawnshops section.
If you're advertising multiple types of loans, you must provide documents for each of them. You don't need to provide more than one copy of a single document.
How do I submit documents?
Please send copies of your prepared documents to the Yandex Geo Advertising support team, including your campaign ID or order ID.
No special documents are required for placement.
No special documents are required for placement.
No special documents are required for placement.
No special documents are required for placement.
If you have questions about the moderation results or process, please contact support.