Microfinance organization, credit unions
You can use Yandex Geo Advertising to place ads for non-banking financial organizations, microfinance organizations, credit unions, their loans, and investment in microfinance organizations.
The ad must include the required disclaimer.
Your ads must meet the legal requirements of the countries where you want to serve them.
Your ads must comply with all requirements of the Federal Law “On Advertising”, for example:
-
Ads for investing in non-bank organizations must not mention deposits, as only banks can offer such services.
-
Ads for credit unions, microfinance organizations, and their services must contain the name of the legal entity, including its business structure. The information must be clearly visible to the user without using any special tools or performing any additional actions. The font should be legible at minimum resolution. The information must remain on screen long enough for the user to read the entire text in the frame at an average reading speed.
If your ad mentions an interest rate, provide a range of total costs for a consumer loan. These ranges should be stated before any information about interest rates, and the font size must be no smaller than that used for the interest rate information.
To place ads, you'll need to provide specific documents, as required by the Russian Federal Law “On advertising” and Yandex placement policy.
When to submit documents
You can submit your documents anytime after sending your ads for moderation. If the only reason your ads weren't approved was missing documents, we will review all your ads again after we receive the documents. If your ads pass moderation, they will be approved for display. If any additional information is required, we will contact you.
Required documents
To place your ads, we require one of these documents:
-
A copy of the certificate confirming that the legal entity is listed in the register of microfinance organizations.
-
A copy of the certificate of membership in a self-regulatory organization of consumer credit unions.
If you're advertising products and services from multiple categories (for example, banking services and a credit union), you must provide documents for each one. You don't need to provide more than one copy of a single document.
How do I submit documents?
Please send copies of your prepared documents to the Yandex Geo Advertising support team, including your campaign ID or order ID.
You can place ads for consumer cooperatives for mutual financial aid. If you're advertising microloans offered by a consumer cooperative, your ad must clearly state that microloans are only available to cooperative members.
Microloans can only be provided for these specific purposes:
- Handicrafts
- Agro-ecotourism services
- Private farm holdings
- Business activities of a commercial organization, if a member of the cooperative owns assets in the organization or is its founder.
According to the law and Yandex placement policy, the advertiser must have certain documents.
Required documents
- A copy of the certificate confirming that the legal entity is listed in the register of microfinance organizations.
No special documents are required for placement.
No special documents are required for placement.
If you have questions about the moderation results or process, please contact support.