Banking services

You can place ads for banking services, such as deposit accounts, loans, guarantees, and check cashing, on Yandex Geo Advertising.

The ad must include the required disclaimer.

Learn more about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

Your ads must comply with all requirements of the Russian Federal Law “On Advertising”. For example, ads for insurance services must contain the name and business structure of the legal entity. The information must be clearly visible to the user without using any special tools or performing any additional actions. The font should be legible at minimum resolution. The information must remain on screen long enough for the user to read the entire text in the frame at an average reading speed.

If your ad mentions an interest rate, provide a range of total costs for a consumer loan. These ranges should be stated before any information about interest rates, and the font size must be no smaller than that used for the interest rate information.

Advertisers must have specific documents, as required by the Russian Federal law “On Advertising” and Yandex placement policy.

When to submit documents

You can submit your documents anytime after sending your ads for moderation. If the only reason your ads weren't approved was missing documents, we will review all your ads again after we receive the documents. If your ads pass moderation, they will be approved for display. If any additional information is required, we will contact you.

Required documents
  • A copy of the banking license. The information on your license must match the details provided in your ads or on the landing page.

If you're advertising products and services across multiple categories (for example, banking services and payment systems), you must provide documents for each one. You don't need to provide more than one copy of a single document.

How do I submit documents?

Use the feedback form in our support chat to send us the copies of your prepared documents, specifying your campaign ID or order ID.

According to the law and Yandex placement policy, the advertiser must have certain documents.

Required documents
  • A copy of the banking license.

If you're advertising products and services across multiple categories (for example, banking services and payment systems), you must provide documents for each category. You don't need to provide more than one copy of a single document.

According to the law and Yandex placement policy, the advertiser must have certain documents.

Required documents
  • A copy of the banking license.

If you're advertising products and services across multiple categories (for example, banking services and payment systems), you must provide documents for each category. You don't need to provide more than one copy of a single document.

No special documents are required for placement.

No special documents are required for placement.

Other placement requirements.

If you have questions about the moderation results or process, please contact support.

Support chat