Create a campaign

Campaigns are created within an order. Create an order so you can create a campaign.

Step 1. Configure the main settings

1. Go to the order and click Create new campaign.

2. Specify the name of the campaign. We recommend using this format: Advertiser name — Ad format — Month.

3. Specify the budget excluding VAT.

4. Set your daily spending limit for the campaign (excluding VAT). When the limit is reached, your ads will pause until the next day.

   Tip

   We recommend that you enable the Automatic limit option.

5. Specify the start and end dates for the campaign.

6. If necessary, apply Advanced settings. You can:

   • Choose the days and hours when your ads will be served.

   • Select the time zone used to calculate the days for ad display.

   • Set a limit on the number of impressions per user per day.

7. Click Next step.

Step 2. Select ad placements

1. Select the organizations you want to advertise. Make sure to add your organization to Yandex Business. When advertising a chain, you can select all its branches or only some of them.

   Note

   The campaign won't pass moderation if you specify the location of your organization's direct competitors.

2. Click Next step.

Step 3. Prepare an ad

1. Upload a placemark image that meets the requirements.

2. Enter text of the untapped button. Maximum length is 22 characters.

3. Enter text of the tapped button. Maximum length is 22 characters.

4. Enter the ad message. Maximum length is 90 characters.

5. Click Next step.

Step 4. Submit the campaign for moderation

1. Carefully check all the provided information.

2. Click:

   • Submit for moderation, if you're ready to submit your campaign for review and start impressions.

   • Save as draft, if you want to save your progress and return later.

Impressions in Yandex Navigator will begin after you pay the invoice and the advertising materials pass moderation, but not before the start date you selected.

If you have any questions about creating campaigns, please contact support.