Create a campaign

Campaigns are created within an order. Create an order so you can create a campaign.

Step 1. Configure the main settings

1. Go to the order and click Create new campaign.

2. Specify the name of the campaign. We recommend using this format: Advertiser name — Ad format — Month.

3. Specify the budget excluding VAT.

4. Set your daily spending limit for the campaign (excluding VAT). When the limit is reached, your ads will pause until the next day.

   Tip

   We recommend that you enable the Automatic limit option.

5. Specify the start and end dates for the campaign.

6. If necessary, apply Advanced settings. You can:

   • Select the days and hours for ad display.

   • Select the time zone used to calculate the days for ad display.

   • Set a limit on the number of impressions per user per day.

   • Set up audience targeting by interests, demographic and geographic characteristics.

     Alert

     When you enable targeting, CPM increases.

   • Under Audit, add a Yandex Metrica impression pixel for display ads.

     How do I get the pixel

     1. Go to your Yandex Metrica account and create a display campaign.
     2. Select Yandex geo display ads as the placement platform. Set this in the Placement field. To learn more, see Yandex Metrica Help for display advertising.
     3. Once you’ve created a display ad campaign in Yandex Metrica, you can copy the impression pixel and add it to your campaign in the Yandex Geo Advertising dashboard.

     Statistics will start collecting as soon as you add the pixel in the Yandex Geo Advertising dashboard.

7. Click Next step.

Step 2. Select ad placements

1. Select the cities where your ads will be shown.

2. You can select an area on the map where your banner will be shown. To add an area, select Add area on map and click on the map to set a point. Drag the cursor from the point to draw the coverage area (at least 3 km²).

3. Click Next step.

Step 3. Prepare a banner

1. Upload a banner image that meets the requirements. The section on the right shows how the banner will appear in the app.

2. Click Next step.

Step 4. Add an ad text

1. Specify the title that will appear under the banner. Maximum length is 35 characters.

2. Click Next step.

Step 5. Select the action to perform after a banner tap

1. Select the action that will appear after a banner tap:

   • Site — to show the site after a banner tap, provide the site link.

   • Stories — to show ad stories after a banner tap, upload up to three stories and add a button to visit your site.

   • Fullscreen — to open a full-screen image of the banner after the user taps the banner, upload the image and add a button to visit your site.

2. Click Next step.

Step 6. Submit the campaign for moderation

1. Carefully check all the provided information.

2. Click:

   • Submit for moderation, if you're ready to submit your campaign for review and start impressions.

   • Save as draft, if you want to save your progress and return later.

Impressions in Yandex Maps and Yandex Navigator will begin after you pay the invoice and the advertising materials pass moderation, but not before the start date you selected.

If you have any questions about creating campaigns, please contact support.

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