Create a campaign

Campaigns are created within an order. Create an order so you can create a campaign.

Step 1. Configure the main settings

1. Go to the order and click Create new campaign.

2. Specify the name of the campaign. We recommend using this format: Advertiser name — Ad format — Month.

3. Select the campaign category.

4. Specify the budget excluding VAT.

5. Set your daily spending limit for the campaign (excluding VAT). When the limit is reached, your ads will pause until the next day.

   Tip

   We recommend that you enable the Automatic limit option.

6. Specify the start and end dates for the campaign.

7. If necessary, apply Advanced settings. You can:

   • Select the days and hours for ad display.

   • Select the time zone used to calculate the days for ad display.

   • Set a limit on the number of impressions per user per day.

   • Set up audience targeting by interests, demographic and geographic characteristics.

     Alert

     When you enable targeting, CPM increases.

8. Click Next step.

Step 2. Select ad placements

1. Select the organizations you want to advertise. Make sure to add your organization to Yandex Business. When advertising a chain, you can select all its branches or only some of them.

   Note

   The campaign won't pass moderation if you specify the location of your organization's direct competitors.

2. Click Next step.

Step 3. Prepare the premium pin

1. Specify the campaign name that will be displayed next to the premium pin on the map. Maximum length is 19 characters.

2. Select the Yandex Business category that specifies your organization's activity. Maximum length is 19 characters.

3. Upload a pin image that meets the requirements.

4. Choose the background and border colors. The section on the right shows how the pin will appear in Yandex Navigator's light and dark themes.

5. Click Next step.

Step 4. Prepare a banner and text

1. Write the title of your ad. Maximum length is 48 characters.

2. If the advertising law applies to your organization's activities, add a warning in the Disclaimer field.

3. Upload images for the banner that will open after the user taps the pin. The section on the right shows how your banner will appear in Yandex Navigator's light and dark themes.

4. Click Next step.

Step 5. Add buttons

1. By default, the banner will have the Visit button so a user can get directions to the organization. You can add one more action button:

   • Call — helps users quickly contact the organization.

   • Link to site — navigates to the advertiser's site or their social media page. You can add a UTM tag to the link.

2. Click Next step.

Step 6. Submit the campaign for moderation

1. Carefully check all the provided information.

2. Click:

   • Submit for moderation, if you're ready to submit your campaign for review and start impressions.

   • Save as draft, if you want to save your progress and return later.

Impressions in Yandex Navigator will begin after you pay the invoice and the advertising materials pass moderation, but not before the start date you selected.

If you have any questions about creating campaigns, please contact support.

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