Create a campaign

Campaigns are created within an order. Create an order so you can create a campaign.

Step 1. Configure the main settings

1. Go to the order and click Create new campaign.

2. Specify the name of the campaign. We recommend using this format: Advertiser name — Ad format — Month.

3. Specify the budget excluding VAT.

4. Set your daily spending limit for the campaign (excluding VAT). When the limit is reached, your ads will pause until the next day.

   Tip

   We recommend that you enable the Automatic limit option.

5. Specify the start and end dates for the campaign.

6. If necessary, apply Advanced settings. You can:

   • Select the days and hours for ad display.

   • Select the time zone used to calculate the days for ad display.

   • Set a limit on the number of impressions per user per day.

   • Set up audience targeting by interests, demographic and geographic characteristics.

     Alert

     When you enable targeting, CPM increases.

7. Click Next step.

Step 2. Select ad placements

1. Select the area on the map. The ads will be shown at metro stations within this area when users get directions to or from those stations. To select the area, click Add area on map and click on the map to place a point. Drag the cursor from the point to draw the coverage area (at least 3 km²).

2. Click Next step.

Step 3. Prepare a banner

1. Upload a banner image that meets the requirements. The section on the right shows how your banner will appear in the Yandex Metro app.

2. In the Ad category field, select the option you need from the drop-down list:

   • Medicinal products, medical services, medical equipment.
     The banner will display the disclaimer: "Contraindications apply. Consult your doctor."
   • Dietary supplements.
     The banner will display the disclaimer: "Not a medicine".
   • Baby food for children under one year old.
     Indicate the age in months. The provided value will appear in the banner disclaimer: "For feeding children from months. Breastfeeding is recommended. Consult your doctor."
   • New buildings.
     Specify the name of the developer. The provided value will appear in the banner disclaimer: "For project declaration, visit наш.дом.рф. Developer . You can enter up to 55 characters in the Developer field.
   • Financial services.
     Specify the name of your legal entity. The description will appear in the banner disclaimer. You can enter up to 50 characters in the field Legal entity providing financial services.
   • Loans or mortgages.
     Specify the name of your legal entity. The description will appear in the banner disclaimer: ". Check all the loan terms in the relevant section of the site. Assess your financial capabilities and risks."
   • Certification.
     Specify the legal entity and the accreditation record number. The description will appear in the banner disclaimer. You can enter up to 40 characters in the field Legal entity or full name of the sole proprietor. You can enter up to 20 characters in the field Accreditation record number in the register of accredited persons.
   • Educational video.
     Specify an age restriction: 0+ / 6+ / 12+ / 16+ / 18+. The restriction will appear on the banner.
   • Other.
     If you can't find the relevant category, use this option: the banner won't have a disclaimer.

   If your campaign falls into two categories, such as new buildings with a mortgage, set one disclaimer in the Ad category field, and another one, directly in the banner image.

3. Click Next step.

Step 4. Prepare the card and the ad

1. Upload the banner for the card that will open when users tap the ad banner. Make sure the image you upload meet the requirements.

2. Enter the title of the ad. Maximum length is 75 characters.

3. Enter the text of your ad. Maximum length is 100 characters. The section on the right shows how your ad will appear in the Yandex Metro app.

4. Specify the terms and conditions of the promotion and restrictions that apply: coverage area, start and end dates, name of the advertiser, legal address, and OGRN. If the advertising law apples to your organization, add a warning. Maximum length is 1000 characters.

5. If the advertising law applies to your organization, add a warning in the Disclaimer for the ad card field. Maximum length is 200 characters. You can skip this field if you've already specified the ad category when setting up your banner.

6. Click Next step.

Step 5. Add buttons

1. Select the buttons that will appear in the card. You can select one button:

   • Call — helps users quickly contact the organization.

   • Link to site — navigates to the advertiser's site or their social media page. You can add a UTM tag to the link.

2. Click Next step.

Step 6. Submit the campaign for moderation

1. Carefully check all the provided information.

2. Click:

   • Submit for moderation, if you're ready to submit your campaign for review and start impressions.

   • Save as draft, if you want to save your progress and return later.

Impressions in Yandex Metro will begin after you pay the invoice and your advertising materials pass moderation, but not before the start date you selected.

If you have any questions about creating campaigns, please contact support.

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