Create a campaign

Campaigns are created within an order. Create an order so you can create a campaign.

Step 1. Configure the main settings

1. Go to the order and click Create new campaign.

2. Specify the name of the campaign. We recommend using this format: Advertiser name — Ad format — Month.

3. Select the campaign category.

4. Specify the budget excluding VAT.

5. Set your daily spending limit for the campaign (excluding VAT). When the limit is reached, your ads will pause until the next day.

   Tip

   We recommend that you enable the Automatic limit option.

6. Specify the start and end dates for the campaign.

7. If necessary, apply Advanced settings. You can:

   • Select the days and hours for ad display.

   • Select the time zone used to calculate the days for ad display.

   • Set a limit on the number of impressions per user per day.

   • Set up audience targeting by interests, demographic and geographic characteristics.

     Alert

     When you enable targeting, CPM increases.

8. Click Next step.

Step 2. Select ad placements

1. Select the area where users will see billboards. To add an area, select Add area on map and click on the map to set a point. Drag the cursor from the point to draw the coverage area (at least 3 km²).

2. Click Next step.

Step 3. Upload a billboard

1. Upload a billboard image that meets the requirements.

2. Click Next step.

Step 4. Prepare a banner

1. Specify the organization name that will appear under the billboard. Maximum length is 48 characters.

2. If the advertising law applies to your organization's activities, add a warning in the Disclaimer field.

3. Upload a banner image that meets the requirements. The section on the right shows how the banner will appear in the apps.

4. Click Next step.

Step 5. Add buttons

1. Select at least one button that will appear on the banner:

   • Call — helps users quickly contact the organization.

   • Link to site — navigates to the advertiser's site or their social media page. You can add a UTM tag to the link.

   • Where — helps users find the organization on the map and get directions to it. When advertising a chain, you can select all its branches or only some of them. Make sure to add your organization to Yandex Business.

   Note

   The campaign won't pass moderation if you specify the location of your organization's direct competitors.

2. Click Next step.

Step 6. Submit the campaign for moderation

1. Carefully check all the provided information.

2. Click:

   • Submit for moderation, if you're ready to submit your campaign for review and start impressions.

   • Save as draft, if you want to save your progress and return later.

In-app impressions will begin after you pay the invoice and the advertising materials pass moderation, but not before the start date you selected.

If you have any questions about creating campaigns, please contact support.

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