Terms of Placement. Yandex.Services
This document is a translation of Terms of Placement. Yandex.Services in English. In case of conflict between the Russian version of Terms of Placement. Yandex.Services and this translation - only the Russian version of Terms of Placement. Yandex.Services is legally binding. The Russian version of Terms of Placement. Yandex.Services can be found here: https://yandex.ru/legal/services_requirements/?lang=ru.
Format and contents of advertising materials:
Advertisement (text banner) containing the information on financial services (consumer credits, car loans, deposits and mortgages).
On pages of Yandex.Services search results (above search results) – up to two advertisements.
On Yandex.Market pages containing a description (characteristics) of products (services) with a price over 5,000 RUR – one advertisement.
On pages “Model Card” of Yandex.Auro – one advertisement.
1.4. Yandex.Real Estate. On pages of Yandex.Real Estate search results – one advertisement.
Conditions of Display:
2.1. Advertisements to be displayed at Advertising places listed in Clause 1.1 hereof are selected according to Yandex relevancy criteria.
Only one advertisement from a financial organization may be displayed on one page.
2.2. Advertisements to be displayed at Advertising places listed in Clause 1.2, 1.3 and 1.4 hereof are selected according to Yandex relevancy criteria.
2.3. Advertisements at Advertisement places are displayed dynamically, i.e. randomly rotated.
Requirements to the Advertisements:
3.1. Advertisements shall comply with standards and requirements of applicable Russian laws and the «General Terms and Conditions Advertising Requirements» available online at https://yandex.kz/legal/general_adv_rules/.
3.2. Any materials shall be provided by the Customer in the XML format in compliance with requirements of «XML-File Structure with Information about Deposits and Credits» available online at http://help.yandex.ru/webmaster/?id=1112634.
4.1. For Advertisement places hereof the Customer shall determine the Rate per Click is set in fixed amount 15 RUR (with VAT).