Terms of Placement. Priority Placement at Yandex.Directory

This document is a translation of Terms of Placement. Priority Placement at Yandex.Directory in English. In case of conflict between the Russian version of Terms of Placement. Priority Placement at Yandex.Directory and this translation - only the Russian version of Terms of Placement. Priority Placement at Yandex.Directory is legally binding. The Russian version of Terms of Placement. Priority Placement at Yandex.Directory can be found here: https://yandex.ru/legal/directory_conditions/?lang=ru.

Format:

Advertisement (text banner): heading (33 characters) and text (75 characters).

Placement*:

1. Yandex.Maps.

Yandex places an advertisement inside an «expanded mark» block.

An expanded mark is shown on the map in connection with a location corresponding to the address of a company (or one of the company’s separate subdivisions) listed in the company’s card in the Company Reference (sprav.yandex.ru) (Geographic region of the company’s card)**.

A company’s card, an expanded mark of which contains an advertisement, is accompanied by a special mark on the map and is placed in Yandex.Maps search results returned in response to queries associated with the company’s activities specified in the company’s card in the Company Reference (sprav.yandex.ru) above company cards without an advertisement.

The following rule additionally applies to company cards recognized by Yandex.Maps as related***: in search results by companies in the Company Reference section of Yandex.Maps above company cards without advertisements, up to three related company cards may be placed, an expanded mark of which contains an advertisement.

Yandex does not guarantee the display of the company’s card, an expanded mark of which contains an advertisement, in Yandex.Maps search results, if more than twenty company cards, expanded marks of which contain an advertisement, are displayed in such search results.

2. On pages of Yandex.Search results.

3. Yandex.Maps on sites or in mobile applications of third parties using Yandex.Maps API service on the terms specified in Yandex.Maps API Terms of Use (https://yandex.kz/legal/maps_api/).

Yandex places an advertisement inside an «expanded mark» block.

An expanded mark is shown on the map in connection with a location corresponding to the address of a company (or one of the company’s separate subdivisions) listed in the company’s card in the «Company Reference» section and is accompanied by a special mark.

A company’s card, an expanded mark of which contains an advertisement, is placed on sites or in mobile applications of the above-mentioned third parties in Yandex.Maps search results returned in response to queries associated with the company’s activities above company cards without an advertisement.

The following rule additionally applies to company cards recognized by Yandex.Maps as related***: on a site or in a mobile application of the above-mentioned third parties, in Yandex.Maps search results returned in response to queries associated with the company’s activities, above company cards without advertisements, up to three related company cards may be placed, an expanded mark of which contains an advertisement.

Conditions of Display:

1. An advertisement is displayed at Yandex.Maps if a company card is in Yandex.Maps search results;

2. An advertisement on pages of Yandex.Search results may be displayed according to search advertising principles stated in Ad Serving Rules (https://yandex.kz/legal/direct_display_rules/) available online.

3. An advertisement may be displayed on sites and in mobile applications of third parties using Yandex.Maps API service if a company card is in Yandex.Maps search results.

Requirements to the Advertisements:

The Advertisements shall comply with standards and requirements of applicable laws as well as Yandex requirements listed in «General Terms and Conditions Advertising Requirements» (https://yandex.kz/legal/general_adv_rules/) available online.

Additional Terms:

1. The minimum and maximum Service periods per advertisement tied with one location (company card) are as follows:

  • Minimum period – 90 days;

  • Maximum period – 360 days.

A service may be purchased for any period from 90 days to 360 days with an interval of 30 days.

2. The Advertisements on search result pages of Yandex.Search are placed with limited targeting.

Geographic targeting is determined upon service purchase and corresponds to the Geographic region of the company card to which an advertisement is connected.

2.1. Geographic targeting may not be changed in the process of Service.

2.2. Geographic targeting is determined for specific subjects of the Russian Federation.

3. An additional restriction on the number of (unique) advertisements applies to company cards recognized by Yandex.Maps as related, i.e. no more than 30% of company cards recognized as related.

4. At the same time, «Priority Positioning in Yandex.Directory» may be purchased according to clause (a) of «Price of Priority Positioning in Yandex.Directory» without discounts section for no more than three company cards recognized by Yandex.Maps as related.

5. Upon purchasing «Priority Positioning in Yandex.Directory» service according to clause (b) of “Priority Positioning Price in Yandex.Directory” without discounts section, advertisements are positioned in expanded marks of all related company cards.

Price of «Priority Positioning in Yandex.Directory» without discounts:

(a) for company cards:

Placement period, days

Moscow and the region

Saint Petersburg and the region

Regions of Russia

90

19 500

12 000

9 000

Prices include VAT.

(b) for related company cards in a subject of Russia:

Positioning period, days

Moscow and the region

Saint Petersburg and the region

Regions of Russia

90

58 500

36 000

27 000

Prices include VAT.

Discounts:

Discounts are granted to customers of «Priority Positioning in Yandex.Directory» and depend on one-time amount of services purchased by a customer in terms of time (placement period of one advertisement).

Placement period (days) of one advertisement

Discount

From 90 to 150

20 %

From 180 to 330

30 %

360

40 %

 

6. In order to improve the quality of Yandex.Maps system and its services, and to develop new offers for the Advertisers, Yandex may periodically carry out experiments. In the course of such experiments, company’s cards position, an expanded mark of which contains an advertisement, and the appearance of the mark that accompanied company’s card, and other company’s card display terms and conditions may be changed. Any information about such experiments shall be made available to the Advertiser upon its request sent to the customer support service using the feedback form at http://feedback.yandex.ru/sprav/ specifying the reason for its submission and the number of relevant advertising campaign. Following the request, the Advertiser will be provided with information about the upcoming experiments that will start within 7 (seven) calendar days after the date of the Advertiser's request, as well as information about the ongoing experiments carried out at the time the request was received.

7. For the purposes of paragraph 6 above, Yandex is entitled to display advertisements at Yandex.City on the terms and conditions described below.

7.1. Yandex places an advertisement inside an «expanded mark» block.

An expanded mark is shown on the map in connection with a location corresponding to the address of a company (or one of the company’s separate subdivisions) listed in the company’s card in the «Company Reference» section.

A company’s card, an expanded mark of which contains an advertisement, is accompanied by a special mark and is placed in Yandex.City search results returned in response to queries associated with the company’s activities above company cards without an advertisement.

The following rule additionally applies to company cards recognized by Yandex.Maps as related***: in Yandex.City search results returned in response to queries associated with the company’s activities, above company cards without advertisements, up to three related company cards may be placed, an expanded mark of which contains an advertisement.

7.2. Yandex does not guarantee the display of advertising materials according to the placement positions specified above.

8. The other provisions of these Terms are also applicable for the purposes of experiments mentioned in paragraph 7 hereof.

9. If an experiment is carried out pursuant to paragraphs 7 and 8, placement of a company’s card at Yandex.City is not the subject matter of these Terms of Placement. A company’s card is placed at Yandex.City in accordance with the Terms of Use of Yandex.City Service (https://yandex.kz/legal/gorod_termsofuse/).

10. Yandex retains the right to introduce at any time and at its sole discretion any amendments or additions hereto and/or to cancel these Terms. If these Terms are amended by Yandex, such amendments become effective as of the date of making the amended version of the Terms available online, unless another effective date is specified in such amended version.

11. The Customer confirms and agrees that any amendments made to these Terms result in similar amendments to the Contract on Priority Placement at Yandex.Directory and the said amendments to the Contract become effective concurrently with the amendments herein.

12. With respect to any monetary obligations of the Parties under the Agreement, the Parties agreed that the legitimate interest (interest on the principal amount for the period of use of the funds) stipulated by Art. 317.1 of the Civil Code of the Russian Federation shall not be charged.

_____________________________

* On pages of abovementioned services optimized for mobile devices, ads may not be displayed or may be displayed in a maximum number below that specified above for a corresponding placement. Placement of ads on pages of the services optimized for mobile devices may differ from the spaces for displaying ads stipulated in these Terms of Placement.

** A placing of the company card on Yandex.Maps is not a subject of this Terms of Placement. Company card is placed on Yandex.Maps under conditions of User Agreement for Yandex Services (https://yandex.kz/legal/rules/) and Yandex.Maps’ Terms of Use (https://yandex.kz/legal/maps_termsofuse/).

*** Company cards (more than 3) are considered related in Yandex.Maps if organizations (separate divisions of an organization) listed in cards have the same name (without legal form and activity type), are located in one region of the Russian Federation and have the same activity according to «Yandex.Directory Activity Classification».

One of the following conditions shall be also complied:

1. Company cards shall have the same domain in the company website address.

2. Company cards contain one similar telephone number among other numbers.

 

Date of publication: 01.06.2015

Previous version of the document: https://yandex.kz/legal/directory_conditions/08042015/.

Previous version of the document: https://yandex.kz/legal/directory_conditions/03122014/.

Previous version of the document: https://yandex.kz/legal/directory_conditions/07082014/.

Previous version of the document: https://yandex.kz/legal/directory_conditions/04102013/.

Previous version of the document: https://yandex.kz/legal/directory_conditions/17122012/.

Previous version of the document: https://yandex.kz/legal/directory_conditions/20092011/.