Regulations for placing advertisements on Yandex. Advertising Requirements

Advertising certain goods and services is forbidden or limited by the effective laws of the Republic of Kazakhstan. Here you will find information on what, how, and why you are able to advertise supported by direct quotes from the legislation explaining corresponding bans and restrictions.

The following is not allowed to be advertised*:

  • goods (work or services) forbidden for manufacture and sale by the Republic of Kazakhstan legislation
  • drugs, psychotropic substances and their precursors
  • faith-based organizations and religious educational institutions not registered in accordance with the Republic of Kazakhstan legislation
  • pornography
  • ethyl alcohol and alcohol products
  • tobacco and tobacco products
  • breast-milk substitutes
  • goods and services subject to certification / licensing in case the required certificates / licenses are not provided
  • financial pyramids

The following is not allowed to be advertised via the Internet*:

  • law enforcement and military weapons, military equipment and dual-purpose goods;
  • prescription medicines.

The following can be advertised subject to meeting special requirements*:

  • activities subject to licensing
  • medicines, medical products, medical equipment
  • medical services
  • financial, insurance and investment services
  • residential development services

The following can be used in advertising subject to meeting special requirements*:

Advertising goods which may not be produced and (or) sold according to the Republic of Kazakhstan legislation

Advertising of goods (work or services) forbidden for production and (or) sale by the Republic of Kazakhstan legislation (Article 6.4 of the Republic of Kazakhstan Law 'On advertising') is not allowed.

In particular, the following is forbidden:

  • online casinos (Article 6 of the Republic of Kazakhstan Law 'On gambling industry')
  • to buy or sell official documents and state awards (Article 323 of the Criminal Code of the Republic of Kazakhstan)**
  • forgery, production or sale of counterfeit documents, stamps, seals, blank forms and state awards (Article 325 of the Criminal Code of the Republic of Kazakhstan)**
  • production, distribution, an offer to sell or otherwise use goods which cause infringement of the exclusive rights to results of intellectual activity or individualization

Advertising drugs, psychotropic substances and their precursors

Article 24 of Republic of Kazakhstan Law No. 279-I 'On narcotic drugs, psychotropic substances, their analogues and precursors and measures to counter the illegal trafficking and abuse thereof', dated 10 July 1998, prohibits advertising of drugs, psychotropic substances and their precursors.

The term 'narcotic drugs' is defined in the Republic of Kazakhstan Law 'On narcotic drugs, psychotropic substances, precursors and measures to counter the illegal trafficking and abuse thereof'.

Advertising ethyl alcohol and alcohol products

Article 13.1 of the Republic of Kazakhstan Law 'On advertising' prohibits advertising of ethyl alcohol, alcohol products and promotional events (prize drawings or lotteries) that are aimed at stimulating the interest in alcohol products.

The term 'alcohol products' is defined in the Republic of Kazakhstan Law 'On government regulation of production and turnover of ethyl alcohol and alcohol products’.

Advertising tobacco and tobacco products

Article 13.1 of the Republic of Kazakhstan Law 'On advertising' prohibits advertising of tobacco and tobacco products and promotional events (prize drawings or lotteries) that are aimed at stimulating the interest tobacco and tobacco products.

The term 'tobacco products' is defined in the Republic of Kazakhstan Law 'On government regulation of production and turnover of tobacco products’.

Advertising products subject to certification

Article 12 of Republic of Kazakhstan Law No. 434-1 'On certification', dated 16 July 1999, prohibits advertising of goods, work and services subject to mandatory certification in respect of which no certification was obtained in the Republic of Kazakhstan.

Copies of any Certificates shall be delivered to the placement service prior to advertising.

Financial pyramids

Article 14.1.6 of the Republic of Kazakhstan Law 'On advertising' prohibits advertising of any types of entrepreneurial activity that encourage individuals to profit or benefit from the involvement of other individuals in the activity of such enterprise or purchase of goods of such enterprise.

Advertising law enforcement weapons

The places where advertising of law enforcement weapons and military weapons, military equipment and dual-purpose goods are allowed are listed in Article 13.5 of the Republic of Kazakhstan Law 'On advertising'. The Internet is not among the places listed therein.

Prescription drugs

The places where advertising of prescription drugs are allowed are listed in Article 18.5 of the Republic of Kazakhstan Code 'On people's health and the healthcare system'. The Internet is not among the places listed therein.

Advertising of activities subject to licensing

Advertising of any activities subject to licensing is regulated by Article 6.4 of the Republic of Kazakhstan Law 'On advertising'.

Article 6.4 of the Republic of Kazakhstan Law 'On advertising' provides that if the activity carried out by an advertiser is subject to licensing, then in advertising of the respective goods (work or services) and in advertising of the advertiser itself, such advertiser shall indicate the license number and the name of the licensing authority.

The activity types subject to licensing are listed in the Republic of Kazakhstan Law 'On permissions and notifications'.

Copies of Licenses shall be delivered to the placement service prior to advertising.

Advertising medicines, medical products, medical equipment

Medicines may only be advertised subject to compliance with the requirements set out in Article 18 of the Republic of Kazakhstan Code 'On people's health and the healthcare system'.

Medicines, medical products, medical equipment may not be advertised, absent the license for the manufacture and (or) marketing thereof and the respective advertising permit.

Copies of advertising permits, registration certificates issued in respect of any medicines, medical products or medical equipment and manufacture and (or) marketing licenses shall be delivered to the placement service prior to advertising.

Advertising medical services

Medical services may not be advertised, absent the license to perform the respective type of activity.

Copies of the license to perform the respective type of activity, permits to employ particular preventive care, diagnostic, treatment and rehabilitation methods and means shall be delivered to the placement service prior to advertising.

Advertising financial services

Article 14 of the Republic of Kazakhstan Law 'On advertising' carries requirements for the contents of advertising materials related to advertising financial services, including:

  • financial (including banking) services
  • investment services
  • insurance services
  • other services involving the use of funds of individuals and legal entities
  • securities

Banking operations are subject to licensing according to Republic of Kazakhstan Law No. 2444 'On banks and banking activity', dated 31 August 1995.

Pursuant to Article 9.3 of the Republic of Kazakhstan Law No. 2444 'On banks and banking activity', legal entities that do not have a license to perform banking operations issued by the authorized agency and (or) the National Bank may not advertise any services that fall under the category of banking operations.

Insurance activities: insurance, reinsurance, insurance broker, actuary or certified accountant services may only be provided by individuals or entities duly licensed in accordance with Republic of Kazakhstan Law No. 126-II 'On insurance', dated 18 December 2000.

Operations on insurance markets (investment portfolio management, pension assets investment management; organization of trade in securities and other financial instruments; attraction of pension funds and making pension payments, dealer and broker operations) are subject to licensing pursuant to Republic of Kazakhstan Law No. 214-III 'On licensing', dated 11 January 2007.

Article 14 of the Republic of Kazakhstan Law 'On advertising' and the Republic of Kazakhstan Laws 'On banks and banking activity' and 'On insurance' provide for the requirements for the contents of financial services advertising.

Advertising residential developments services

Residential development serves may be advertised after a 'zero phase' construction license has been obtained, except any periods for which such developer's license is suspended by the authorized body (Article 14.1.7 of the Republic of Kazakhstan Law 'On advertising').

Use of trademarks in advertising

Trademarks may be used in advertising subject to compliance with the requirements set out in Article 14-1 of the Republic of Kazakhstan Law 'On advertising'.

A copy of the Trademark Registration Certificate shall be delivered to the placement service prior to advertising.

Republic of Kazakhstan legislation amendments

In case of Republic of Kazakhstan legislation amendments Yandex is entitled to apply new advertising rules including suspending and restraining the adverting of goods and services not more than within 5 (five) working days before amendments entering into legal force.

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* The list is not exhaustive and may be subject to change.

** For example: diplomas of education and sick leaves.

Date of publication: 15 April 2017

Previous version of the document: https://yandex.kz/legal/adv_rules/03032017/.

Previous version of the document: https://yandex.kz/legal/adv_rules/02032017/.

Previous version of the document: https://yandex.kz/legal/adv_rules/25072014/.

Previous version of the document: https://yandex.kz/legal/adv_rules/24122013/.

Previous version of the document: https://yandex.kz/legal/adv_rules/18072013/.

Previous version of the document: https://yandex.kz/legal/adv_rules/28062012/.